July 28
iCAUR Brand Showcase – Dubai 2025
Born to Play Date: July 28, 2025 Venue: Le Meridien Dubai Hotel, UAE
The iCAUR Brand Showcase marks the brand’s first major event in the Middle East, bringing together media, dealers, and trendsetters to experience iCAUR’s bold identity. Under the theme “Born to Play”, the event will unveil the global debut of the iCAUR V27, showcasing the brand’s adventurous spirit, cutting-edge design, and off-road performance. From immersive displays to interactive moments, this is where the journey begins.