l iCAUR V27 wins the Best Interior Design Award in the Premium Car Category at the 2026 TADA, marking a new international recognition of iCAUR’s “Future-Classic” design language and premium brand positioning.
l Following the V23’s Red Dot Design Concept award, the V Series continues to build its international design credentials, with Future-Classic emerging as a distinctive signature of iCAUR’s premium brand.
On September 11, the iCAUR V27, an all-round hybrid SUV, won the Best Interior Design Award in the Premium Car Category at the 2026 TADA (Torino Automotive Design Award). This honor not only underscores the distinctive appeal of the V27's cabin design but also reinforces iCAUR’s “Future-Classic” design language - an approach that combines timeless design with user-centric innovation as a defining element of its premium brand.
Turin is one of the world's important automotive design centers, steeped in a rich design heritage and deep industrial roots. Renowned design houses such as Pininfarina and Italdesign share close historical ties with the city. Organized by Salone Auto Torino, TADA is dedicated to celebrating innovation in automotive design, aesthetic expression, and future mobility. An international jury evaluated the entries based on dimensions including creativity, functionality, and overall expression. Rooted in Turin with a global outlook, the TADA is dedicated to providing a professional platform for automotive brands and design talents worldwide to exchange ideas and showcase their work. The award places a strong emphasis on the integration of styling, functionality, user experience, and the evolution of future mobility.
At the heart of the V27's award-winning interior is its "Interstellar Cockpit" design philosophy. Unlike conventional rugged off-roaders that often sacrifice comfort for utility, the V27 transforms the cabin beneath its tough exterior into an airy, welcoming mobile space tailored for extended journeys. It retains the hallmark virtues of a boxy SUV—commanding seating position, expansive outward visibility, and generous practicality—while seamlessly blending these with clean lines, restrained layouts, and premium materials. Together, these elements express iCAUR’s “Future-Classic” design language, creating a space that meets evolving expectations for premium quality and everyday usability.
From a real-world usage perspective, the V27's interior is far more than a simple aggregation of features—it is designed to bring a sense of clarity and calm to daily commutes, family travel, and long-distance road trips. The segment-first“Interstellar Porthole" dual panoramic sunroof maximizes natural light intake, keeping the cabin bright and open. Its laminated glass blocks 99.9% of ultraviolet rays, ensuring consistent comfort for all occupants—whether young children or seniors—on extended journeys, regardless of changing weather conditions. The 15.4-inch 2.5K HD central control screen, powered by the Qualcomm Snapdragon 8155 chip, puts key functions such as navigation, infotainment, and climate control within easy reach, minimizing driver distraction.
The cabin features eco-friendly soft-touch wrapping throughout, 49 storage compartments, and rear seats that fold completely flat, enhancing both comfort and practicality for everyday use. These thoughtful design details bring premium quality to the driving experience. In short, the V27 demonstrates how iCAUR’s premium positioning is expressed not only through visual and tactile refinement, but also through thoughtful functionality and user-focused design.
With this win, the iCAUR V Series’ international design accolades continue to grow. Earlier this year, the V23 earned recognition at the Red Dot Award: Design Concept 2026 for its distinctive boxy design. From V23 to V27, iCAUR is demonstrating how its “Future-Classic” design language can translate a distinctive boxy aesthetic into lasting product appeal, while increasingly establishing it as a signature of the brand’s premium positioning in global markets. As iCAUR moves forward, it remains committed to harmonizing Future-Classic design, intelligent technology, and a sustainable ecosystem, delivering new-energy mobility experiences that are more distinctive and trustworthy for users worldwide.
