Dubai, UAE — February 8, 2026 — iCAUR hosted the global launch of the V27 in Dubai, marking the official start of the model’s international rollout and reaffirming the brand’s strategic focus on the Middle East market.
The event marked an important milestone in the development of the V27 project. The V27 made its global debut on August 1, 2025, during the iCAUR Brand Night in Dubai. In November 2025, the interior was unveiled for the first time at the Guangzhou International Auto Show, followed by the gradual release of technical specifications.On January 10, 2026, the first mass-produced V27 rolled off the assembly line in Wuhu, China, and the first batch of vehicles was shipped to Middle Eastern markets.
The presentation was conceived as a comprehensive communication platform, bringing together iCAUR leadership, regional partners, industry media and invited guests. The program followed a clear structure—from guest reception and informal networking to the official stage presentation and subsequent product experience—ensuring a consistent and structured delivery of the brand’s key messages.
The official program opened with remarks from Mr. Zhang Xiaolong, General manager of Chery International Middle East Region, who highlighted the importance of the region to the brand’s global expansion and outlined iCAUR’s long-term commitment to building sustainable operations and partnerships across Middle Eastern markets.
The keynote address was delivered by Su Jun, CEO of the iCAUR brand. In his speech, he elaborated on the philosophy behind the V27, emphasizing iCAUR’s core belief: iCAUR builds only icons. He explained that in an era defined by rapidly evolving technologies and short-lived trends, iCAUR has chosen a different path — one rooted in timeless classic design and supported by human-centric new-energy technology.
According to Dr. Su, classic design is not about nostalgia, but about what time ultimately preserves: clarity of proportion, discipline of line and restraint of form. These enduring principles form the foundation of the V27’s design language. Advanced new-energy technology, in turn, enables these classics to evolve for the future — quietly, intelligently and always in service of real human experience. He concluded by positioning the V27 as a clear embodiment of iCAUR’s long-term vision and classic design philosophy.
The highlight of the ceremony was the official unveiling of the iCAUR V27. Following the reveal, Mr. Ibrahim Nasim, Product Manager of iCAUR UAE, presented the model’s key characteristics and its positioning for the regional market. Commenting on the launch, he said:
“We brought the V27 to the Middle East as a hybrid SUV designed for versatility. It is created for people whose lifestyles combine business, family, social life and adventure.”
It was emphasized that the V27 is a classic boxy SUV for the new energy era, featuring confident proportions, a commanding stance and a distinctive, recognizable silhouette. Developed around the concept Classic Style · Electric Drive, the model combines restrained, timeless design with smooth and quiet electric performance, delivering a balanced driving experience in both urban and off-road scenarios. Equipped with the proprietary Golden REEV powertrain, the V27 offers a combined driving range of over 1,000 km and has undergone extensive global testing, including validation in high-temperature and sandy environments representative of Middle Eastern conditions.
The event featured a carefully choreographed sequence of immersive experience zones built around the theme Classic Style · Electric Drive. From the illuminated entrance tunnel, guests were guided through a series of curated spaces that translated the V27 philosophy into a physical journey — from design intent to technological execution and real-world application. The experience began in the Design Studio, where the model’s architectural proportions and visual language were introduced, followed by the Customization Studio, allowing guests to explore individualized configurations and material choices. In the Engineering Studio, iCAUR’s Golden REEV technology was presented in an accessible and engaging format, with AIMOGA Robot explaining key systems and performance logic. The journey concluded with lifestyle-based vehicle displays, where the V27 was showcased in different usage scenarios, reinforcing its versatility and character. This structured progression enabled guests to experience how classic design principles and advanced new-energy technology are integrated into a single, coherent product — not as a static display, but as a complete and thoughtfully designed ownership vision.
The official program concluded with a group photo session featuring iCAUR leadership and brand partners, followed by a static display of vehicles with individualized configurations. Guests had the opportunity to be among the first to experience the V27 in person, after which one of the invited guests shared own impression:
“From the moment I entered the venue, the experience felt carefully curated. The flow of the presentation — from understanding the car’s architecture and design philosophy to exploring customization options and finally seeing the vehicle in person — was clear and intelligent. I was particularly impressed by the AIMOGA Robot; I did not expect a robot to present a car with such depth, understanding complex terms and explaining the product so naturally. It clearly showed that while the brand values classic design, it is already far ahead technologically. I had been waiting several months to see the V27 in person, and it met my expectations. The design is restrained, timeless and genuinely premium, with nothing unnecessary. After this experience, I can confidently say the V27 fits my lifestyle and mindset, and I would choose it for myself.”
The global launch of the iCAUR V27 in Dubai marked an important step in the brand’s international development and confirmed the model’s strategic goal — to become the first-choice new-energy boxy SUV with a classic design, a vehicle created to remain relevant today and retain its value for years to come.
